Authority Snapshot · June 2026
Google is 87% sure who she is. This site closes the last 13 points.
Most founders hide their search audit. We publish ours. Below: exactly where Deanna Wallin shows up across Google and AI assistants today, the one structural gap a June 10, 2026 BlitzMetrics audit found, and the plan now running — in the open, with the numbers we’ll be judged against.
01 The Snapshot
See where she shows up today.
Search “deanna wallin” and the results are mostly her — the right person, on land she doesn’t own. Every surface below was checked live on June 10, 2026.
Grades are from the June 2026 BlitzMetrics authority audit; they measure how visible, ownable, and re-usable her authority is — not whether the underlying wins exist. Composite Authority Score at audit: 48/100 — “pre-approved, never claimed.”
02 The Diagnosis
Name the gap: authority with no owner.
Most founders need press, awards, and corroboration they don’t have. Deanna has the opposite problem.
Every signal already exists. A live ticker symbol republished daily across Bloomberg, CNBC, Yahoo Finance, and Nasdaq quote pages. Eight awards. A 16-year press trail. Her own network-distributed podcast.
None of it routed to her name. Every award, filing, interview, and episode accrued to naplessoap.com (DR 40) or to rented platforms — LinkedIn, Medium, Audacy. The person at the center had no domain, no Person schema, no claimed entity.
That is why Google’s Knowledge Graph sat at 87% confidence and stopped: an object that strong, with no canonical home URL, cannot earn a description — so the panel never fires. To the graph, she was, in the audit’s words, “an attribute of a soap company” rather than a CEO with her own record.
The fix is not a reputation campaign. It is plumbing: one owned page that every existing signal points to, with schema that points back. You are reading that page’s site right now.
Sixteen years of corroboration with no owner.
This is a plumbing job, not a reputation job.
03 The Fix, Visualized
Fix the entity plumbing.
Same signals on both sides. The only difference is whether they have somewhere to land.
Result: the searcher — investor, buyer, journalist — assembles the picture themselves from profiles she doesn’t control.
Result: one unambiguous answer to her own name — for Google, for ChatGPT, Perplexity, and Gemini, and for every diligence search that follows.
04 The Claim Path
Run the five steps from 87 to a rendered panel.
Panels can’t be bought or forced — Google renders them when an entity becomes unambiguous, corroborated, and anchored. Here is the exact path, with status.
Own the URL
Register deannawallin.com/ (plus .net/.org defensively). Until then, anyone on earth could own the canonical answer to her name for ~$12.
Day 1 DoneEntity home live
Facts-first site with Person JSON-LD and a sameAs array pointing at every corroborating node — LinkedIn, the leadership bio, podcast listings, the interviews.
Weeks 1–3 You’re reading itCorroboration loop
Reciprocal link from naplessoap.com/pages/leadership (the DR-40 vote), a Wikidata item cited to OTCQB filings and press, and the press wall with schema.
Weeks 2–6 In motionVerify & monitor
Search Console property on this domain, a watch on the KG object’s score and description, and fixes for whatever the crawl finds.
Weeks 4–8 QueuedPanel renders → claim
The day the panel fires, file the claim through Google’s get-verified flow — and keep enriching it: photo, role, podcast, press.
Weeks 6–12 expected WatchingHonest expectations: rendering is algorithmic — typically 30–90 days after corroboration ships for an entity this strong, and nobody can guarantee a date. What can be controlled: making Deanna the single unambiguous answer to her own name. With an 87-point object, a DR-40 corroborating domain, and financial pages refreshing her name daily, the audit rated her the best-positioned panel candidate it measured this year.
05 Amplification
Amplify with a Dollar a Day.
Once the plumbing exists, $30 a day — $10 each on Meta, YouTube, and LinkedIn — buys repetition with the few thousand people who decide her outcomes: clean-beauty customers, the buyers behind 300+ wholesale doors, and the micro-cap investors NASO uplisted to reach.
The Operating Rules — the MAA Loop
Budget math from the audit: $30/day is $10,950/year (~$14K all-in with domains and tooling) — repetition with her exact decision-makers, funded by creative that already exists. Every clip points back to this site.
06 Accountability
Hold the plan to these numbers.
The audit’s baseline-to-Day-90 dashboard, published so anyone can check the work.
| Metric | Baseline — June 10, 2026 | Day-90 target |
|---|---|---|
| deannawallin.com/ | Unregistered | Live, DR 5–10 |
| Knowledge Graph entity | Confidence 87, empty description | Described + monitored |
| Knowledge Panel | None renders on her name | Rendered / claim filed |
| Canonical articles on her site | 0 | 2 — founder story + Badditives™ guide |
| Clips tested at $1/day | 0 | 30+ |
| AI engines citing her own site | 0 of 3 (ChatGPT, Perplexity, Gemini) | 3 of 3 |
Year-one targets continue past Day 90: personal domain rating 10–15, the panel enriched with photo and role, every NASO release shipping with a founder video and a press-wall entry. Sources for everything on this page: Google Knowledge Graph API sweep (June 2026), Ahrefs and GoDaddy checks (June 10, 2026), naplessoap.com page inspection (June 10, 2026), and NASO press releases — see the Press page for the public records. Audit prepared by Dennis Yu, BlitzMetrics, June 10, 2026.
07 Keep Going