Press & Media

Press & Media

Sixteen years of coverage, one wall.

Everything below is real and sourced — features, podcast interviews, award announcements, and investor news about Deanna Wallin and Naples Soap Company (OTCQB: NASO). Where a story has no public link, we say so rather than guess.

7 Business Observer features, 2019–2025 Carried by Nasdaq.com & Yahoo Finance 8 awards, 2011–2024
2019
Business Observer’s “$10 million in 10 years” — the headline that introduced her to Florida’s business press
7
Business Observer features between 2019 and 2025, through to the OTCQB uplisting story
2024
BusinessWire award release syndicated to Nasdaq.com and Yahoo Finance
NASO
Investor-relations syndication republishes her name and role across financial quote pages daily

02 Profiles & Interviews

Read the long-form tellings.

Four in-depth interviews carry the founder story — nurse, recession, 300 square feet, ticker symbol — each in Deanna’s own words.

citybiz — CEO Q&A

“Q&A with Deanna Wallin, CEO & Founder of Naples Soap Company” — September 30, 2025. The interview where she names the three traits behind the company: resilience, empathy, and adaptability.

Read on citybiz →

Authority Magazine — “Radiant Skin”

“Radiant Skin: 5 Things Anyone Can Do to Have Healthy Skin” — Deanna on skincare, ingredients, and the Badditives™ to avoid.

Read on Medium →

CanvasRebel — “Meet Deanna Wallin”

A founder profile on resilience and building a brand around clean ingredients — one of the long-form tellings of the nurse-to-founder arc.

Read on CanvasRebel →

The Faces of Naples

A hometown profile of the Southwest Florida native behind one of Naples’ best-known retail brands.

Read the profile →

Florida Business Press — Print & Regional

“$10 million in 10 years”
Business Observer · 2019 · no public link
Entrepreneur of the Year
Business Observer · 2020 · no public link
Hurricane Ian recovery feature
Business Observer · November 19, 2022 · no public link
“$5M to fuel breakout year” & the uplisting story
Business Observer · through 2025 · no public link
Remarkable Business Women
Gulfshore Business · 2023 · no public link
“Naples 100” — Most Influential Business Leaders
Naples Illustrated · 2020, 2021, 2022 · no public link

All eight business awards (2011–2024) are listed with issuers on Deanna’s official leadership bio and on the homepage recognition wall.

04 Investor Coverage

Track the public-company record.

Since the 2021 public offering, Deanna’s name, role, and company have been republished continuously across financial data services through investor-relations syndication. These are the primary records.

OTCQB Uplisting — May 2025

Naples Soap Company uplisted to the OTCQB Venture Market in May 2025, announced via BusinessWire. The company’s stated goals: “increase NASO’s visibility among investors” and “enhance liquidity.”

NASO on OTC Markets →

Fiscal 2025 Results — March 31, 2026

Per the company’s results release (distributed via Newsfile): $12.3M revenue, e-commerce up 15%, wholesale up 30%, net loss cut 25%, and debt restructured. Audited, publicly filed numbers.

Company newsroom →

2026 Product News

Celestii launched April 14, 2026 — stem-cell skincare developed with NASA zero-gravity bioreactor technology, tested by AMA Laboratories. GROW BEAUTii followed May 6, 2026: clean care for “babies to 80s.” Both per company releases.

Read the releases →

Her name and role also appear on quote and officer pages at Bloomberg (NASO:US), CNBC, Yahoo Finance, Nasdaq, Seeking Alpha, and Barchart via standard market-data syndication — listed here as plain text since those are dynamic data pages, not articles. Nothing on this page is investment advice; for filings, see investor relations.

05 As Seen On

Scan the full masthead.

Nasdaq· Yahoo Finance· BusinessWire· Business Observer· Gulfshore Business· Naples Illustrated· citybiz· Authority Magazine· CanvasRebel· The Faces of Naples· The Retail Doctor· Audacy· iHeartRadio

Unlinked names are outlets whose features have no public URL we can verify — they are real coverage, listed honestly. Company news and filings: investor relations newsroom.

06 For Journalists & Bookers

Book an interview.

Deanna speaks from lived experience on clean beauty and Badditives™, founding a retail brand in a recession, taking a small company public, disaster recovery after Hurricane Ian, and specialty retail in Florida. Media, podcast, and speaking requests:

Phone: (239) 325-8263 · Boilerplate facts for citation live on the About page and the Authority Snapshot.